Bennett Collen, CEO and cofounder of Endstate, is on a mission to bridge the gap between physical and digital goods. In tandem with his cofounder and renowned sneaker designer, Stephanie Howard, they’ve built beautifully designed sneakers paired with a digital NFT. Not only does this serve as a proof of ownership but can get you access to exclusive events, give you a digital representation of your sneaker in the metaverse, plus much more. We dig into the future of physical and digital products, plus dig into the early success that Endstate has seen so far.